|Industry TrendsBridal Shows are more popular than ever! Brides know they can attend a bridal show and find services they are looking for all in one place, in one day saving time and money! Today’s bride to be is savvy and they understand they can interview vendors and compare services, sample products and see ideas at these shows. Especially if the show is produced by a trustworthy and recognized brand or source. One of the first things a bride does when she gets engaged is search for a bridal show in her area.|
|FAQs Answered by the Pros|
What determines the prices that show producers charge vendors?There are many factors that will determine the cost of a booth in a bridal show including how much the venue charges where the show is held to rent the facility, how much it costs in each market to advertise the show on major radio, TV, Newspaper, internet, and social media sites.
The number one mistake vendors make is thinking that they can pay a low fee for a bridal show and then they cannot understand why the show is not well attended. If the price sounds “to good to be true” it usually is. Any business that has advertised in major media understands the costs. In addition any show producer is in business just like you are to make a profit. Even “charity events’ must cover their costs and have a reason to profit and to pay their administrative costs.
What is the average I can expect to pay for a booth in a reputable show that has a good track record of having a good attendance with vendors getting a good return on their investment? Expect to pay a minimum of $500- $650 for a small booth in a reputable show. If a show is limited to the number of vendors they can accommodate at the venue location- expect to pay more since space is a premium.
Why do shows have deadlines and why are payments due in full for most shows by these deadlines? In order for a show to be successful and organized there must be a deadline to register and pay so that the show producers can plan, advertise and layout vendor booth locations. Think about it – most wedding vendors also require brides to book them in advance and to pay in advance.
What to ask when considering booking a bridal show.
I always hate it when a perspective vendor tells me they ” had a bad experience with a bridal show and never planned to ever do another one again or ” that bridal shows don’t work, they know because they have done them and wasted their entire day only seeing a few brides and did not get anything from it”.
The number one question a vendor should ask is how are you advertising the show? ( Shows that depend on just vendor “word of mouth and free social media posts are not going to bring in serious brides ready to book). How long have you been producing shows? How do you qualify the brides who will attend the show? Do you charge admission? ( shows that yield serious brides looking for services are going to be willing to pay an admission fee of at least $7- $10). Do you have vendor testimonials that you can share? How many vendors repeat your shows and are the vendors that display well known businesses in the community? If the vendor fee is “too good to be true” ( less than $500 for a small booth) as a business person you should consider how are they paying for venue expenses, major advertising, and paying themselves? Because no one is producing a bridal show to just put on a show just as you are not doing a wedding just for the fun of it.
Bridal shows for most professional wedding businesses are the best marketing tool and investment they will make each year for their business. Many will book their entire years’ worth of weddings from bridal shows they participate in each year. The determining factor for success is how well the show is promoted and how well you as the business owner is prepared on the day of the show to meet, engage and showcase yourself or company in a professional manner to the perspective clients at the show.
The Greater Virginia Bridal Shows Produced by Virginia Bride Magazine is a trusted brand and resource for Virginia Brides. We have been hosting successful bridal shows for 14 years. Please visit our website to read over 100 vendor reviews. The Greater Virginia Bridal Shows dominate the SE in every market in which we host a bridal show and also comes up first for the keyword- Virginia Bridal Shows.