Featured image for the most popular wedding dress styles in the U.S.

People dream of their wedding dresses much before they meet their significant other or start putting together a guest list. Many brides go into their wedding planning with a clear vision of what they want their special gown to look like.

And wedding dresses are certainly not “one size fits all” when it comes to identifying the perfect style. From necklines to silhouettes, there are many options.

So which styles are the most popular in every U.S. state in 2023? Do they differ by geographic location? How does seasonality play into it? Read on to uncover all this and more. 

The Most Popular Wedding Dress Style in Every U.S. State

U.S. map illustrating the most popular wedding dress styles in every state.

It simply wouldn’t do wedding dresses justice to characterize a dress in one style. That’s why we broke our data analysis into two perspectives: neckline and silhouette.

Starting off with the most popular necklines in the U.S.: off the shoulder is the most desired neckline in eight U.S. states, claiming the title as the most popular neckline overall. Off-the-shoulder necklines for wedding dresses exude a touch of romantic elegance, gracefully framing the bride’s collarbone and shoulders while adding a hint of allure to her overall look.

Halter necklines come in at a close second, winning five states. Halter necklines for wedding dresses offer a chic and modern twist, beautifully accentuating the bride’s shoulders and neckline, while adding a touch of sophistication to her bridal ensemble.

Interestingly, 26 of the 50 U.S. states have no preference when it comes to necklines. We can only imagine how overwhelming it might be for a bride-to-be to pick out a favorite, with so many options.

When it comes to silhouettes, sheath is the go-to for 10 U.S. states across the country, from D.C. to Hawaii and many in between. Sheath silhouettes for wedding dresses create a sleek and streamlined look, hugging the bride’s figure in all the right places and exuding an understated elegance that is both timeless and sophisticated.

Other front-runners include classic styles such as ball gown, A-line, and mermaid cuts, with nine states showing the highest search interest for each style. These popular choices showcase the diverse preferences of brides across the country, highlighting the timeless appeal of these unique styles.

Article compliments of Shane Co.

If you are planning a wedding in Roanoke Virginia, Richmond Virginia, Fredericksburg/Northern Virginia, The Shenandoah Valley, Coastal Virginia or in Charlottesville/ Lynchburg Va. we can help with your wedding planning and ideas.

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The author: Angeline Frame

Angeline is the owner/publisher of Palm Beach Weddings Magazine and Virginia Bride Magazine and the show producer for The Greater Virginia Bridal Shows. She has a degree in Public Administration and Psychology from Virginia Commonwealth University. A former model and wedding venue owner- she loves all things wedding , fashion and decorating. In her spare time she likes to write, travel and get new ideas to share with brides.